Privacy Policy

This Privacy Policy explains how louisecandle.com ("Louise Candle", "we", "our", or "us") collects, uses, discloses, and protects your Personal Data in accordance with the Singapore Personal Data Protection Act 2012 (PDPA).

1. Personal Data We Collect

Depending on how you interact with our website and services, we may collect various types of information, including but not limited to:

• Contact Information: Name, email address, and telephone number.
• Delivery Information: Billing and shipping addresses.
• Transaction Details: Order history, purchase details, and preferences.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website, products, and services, including cookies and tracking data.

Note on Payments: All purchases and payment processing are securely handled through TikTok Shop or other designated third-party payment gateways. We do not collect, process, or store your credit card or sensitive payment information directly on our website.

2. Why We Collect Personal Data

We collect and use your Personal Data for the following purposes:

• Order Fulfillment: To manage, process, and track orders placed via TikTok Shop or other platforms.
• Customer Service: To provide customer support, respond to your inquiries, handle complaints, and resolve issues.
• Communications: To send transactional emails (e.g., order confirmations, shipping updates) securely via our email service providers like AWS.
• Marketing: To send promotional emails, newsletters, and special offers via Brevo (only where explicit consent is provided).
• Website Improvement: To analyze website usage, improve functionality, ensure hosting stability (via AWS), and enhance overall user experience.
• Security & Fraud Prevention: To monitor for unauthorized activities, prevent fraud, and maintain the security of our website and services.
• Legal Compliance: To comply with applicable legal and regulatory obligations under Singapore law.

3. Consent

By providing your Personal Data to us, continuing to use our website, or purchasing our products, you consent to the collection, use, and disclosure of your Personal Data for the purposes outlined in this Privacy Policy, unless otherwise required or permitted by applicable law.

4. Disclosure of Personal Data

We respect your privacy and do not sell your Personal Data.

We may disclose your Personal Data to trusted third parties who assist us in operating our business and providing services to you. These include:

• Amazon Web Services (AWS) (Hosting & Transactional Emails)
• Brevo (Marketing Communications)
• TikTok Shop (Order Processing & Payments)
• Google Analytics (Website Analytics)
• Meta (Facebook & Instagram Advertising)
• Legal and regulatory authorities, when required by law to do so.

These third-party service providers are strictly required to protect your Personal Data and may only use it for the specific services they are contracted to provide to us.

5. International Transfer of Personal Data

As we utilize global service providers (such as AWS and Brevo), your Personal Data may be stored, processed, or transferred outside of Singapore. Where Personal Data is transferred overseas, we take reasonable steps to ensure that comparable standards of protection are applied in accordance with the requirements of the PDPA.

6. Data Retention

We retain Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required to comply with legal, tax, or accounting obligations, resolve disputes, and enforce our agreements. Once the data is no longer necessary, it will be securely destroyed or anonymized.

7. Protection of Personal Data

We implement reasonable and appropriate administrative, physical, and technical security measures to protect your Personal Data against unauthorized access, collection, use, disclosure, copying, modification, disposal, or similar risks. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Your Rights Under Singapore PDPA

Subject to applicable law, you have the following rights regarding your Personal Data:

• Access: You may request access to the Personal Data we hold about you.
• Correction: You may request correction of any inaccurate or incomplete Personal Data.
• Withdrawal of Consent: You may withdraw your consent for the continued use or disclosure of your Personal Data at any time. (Note: Withdrawing consent may affect our ability to provide certain services to you).
• Information: You may request information about how your Personal Data has been used or disclosed in the past year.

To exercise any of these rights, please contact our Data Protection Officer using the details provided below.

9. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar technologies to improve user experience, analyze website traffic, remember your preferences, and deliver targeted advertising.

You may manage or disable cookies through your browser settings. However, please be aware that disabling cookies may affect the functionality of certain features on our website.

10. Marketing Communications

We use Brevo to manage our marketing communications. We will only send marketing emails or promotional materials where permitted under applicable law or where you have explicitly opted in.

You may opt out of receiving marketing communications at any time by clicking the "unsubscribe" link at the bottom of our emails or by contacting us directly.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Our Data Protection Officer

If you have any questions regarding this Privacy Policy, wish to withdraw your consent, or want to exercise your rights under the Singapore Personal Data Protection Act (PDPA), please contact our appointed Data Protection Officer:

Last Updated: 6 August 2026